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Film advertising is a part of marketing

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 © Cinergia Films ltd 1996

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  Marketing

Before the blockbuster films made for the general public, films were first presented in one, and later, in more and more movie theaters. The so-called distribution intensity grew in the course of time. This decreased marketing investments since the "grapevine" became the most important marketing device. In the first theater the tickets cost more than in the later stage theaters, i.e. the pricing was differentiated.

Nowadays the distribution of the blockbuster films are preceded by forceful advertising and the film comes out simultaneously in a large number of movie theaters. In this strategy the distribution intensity is greatest in the beginning and diminishes while the ticket sales fall.

Cf. Casting

 

 
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