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A trailer is a commercial made of the film.

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An audiovisual commercial made of the film. In contemporary productions there are several kinds of trailers for different purposes. "Teaser" is a short presentation (lasting usually 10 - 30 seconds), which is meant to activate the audience and have them wait for, become interested in, or generally be aware of the film.

The actual trailer (lasting usually 30 - 120 seconds) is more concrete than a "teaser", made to advertise and market the film in movie theaters, television and nowadays also in the net.

Nowadays the so-called TV-versions are edited from the trailers. They fall somewhere between a "teaser" and the actual trailer.

See also Marketing.


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