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Before
the blockbuster films made for the general public, films were
first presented in one, and later, in more and more movie
theaters. The so-called distribution intensity grew in
the course of time. This decreased marketing investments since
the "grapevine" became the most important marketing
device. In the first theater the tickets cost more than in
the later stage theaters, i.e. the pricing was differentiated.
Nowadays
the distribution of the blockbuster films are preceded by
forceful advertising
and the film comes out simultaneously in a large number of
movie theaters. In this strategy the distribution intensity
is greatest in the beginning and diminishes while the ticket
sales fall.
Cf.
Casting
Film Marketing [Film Marketing: Everything You Need To Know - NFI]
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